Fort and Manlé World's First Boutique officially launched.
Almost a century after its creation, Maison Bienaimé is back in the limelight, inviting you to dive into its dreamlike and poetic universe where past and present converge in eternal beauty.
Founded in 1935 by Robert Bienaimé, an avant-garde perfumer, the eponymous brand was a house of perfume and cosmetics that blended artistic creativity with technical prowess. The brand was put on hold in 1960 following its founder's passing.
In 2021, Cécilia Mergui revived this sleeping beauty, honoring its creator's legacy. The rebirth of Bienaimé aims to perpetuate the wonder of these timeless treasures, creating a sensory experience that evokes sweet nostalgia and profound emotion.
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