Almost a century has passed since its creation. Today, the Maison Bienaimé is back in the limelight. This is an opportunity to dive into its dreamlike and poetic universe where past and present are combined to offer you an immersion in the heart of eternal beauty.
In 1935, Robert Bienaimé, an avant-garde and daring perfumer, created his eponymous brand, a perfume and cosmetics house combining the creativity of an artist with the prowess of an outstanding technician.1960, the brand is put on hold following the death of its founder.
In 2021, Cécilia Mergui revives this sleeping beauty while respecting the legacy of its creator. Through the rebirth of the Bienaimé brand, the idea is to perpetuate the wonder of these timelessly charming treasures and create a sensory experience that evokes emotion, that of a sweet nostalgia.
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